The Short Answer
A professional business website costs between 750-6,250 EUR in international markets in 2026, depending on what you need. For a webshop, this price range can easily be 2,000-12,500 EUR.
If someone quotes a price outside this range, it's worth investigating what's behind it. Very cheap solutions are usually template-based, while very expensive ones often include unnecessary features.
What Influences the Price?
- Functionality, a simple introductory page or a complex webshop?
- Design, template or custom graphics?
- Content, do you get copywriting and photography, or do you provide it?
- Integrations, CRM, invoicing, payment, booking system?
- SEO, is basic optimization included or separate?
- Maintenance, what happens after handover?
Specific Price Ranges in 2026
One-page / Landing Page, 500-1,250 EUR
One page, one goal (e.g., lead generation). Typically for campaigns or simple introductions.
Introductory Website (5-10 Subpages), 1,250-3,000 EUR
The classic "company presentation + services + contact" structure. Most SMEs fall into this category.
Content-Focused Site (Blog, Knowledge Base, Many Subpages), 2,500-6,250 EUR
If SEO and content are your growth channels, this is the range to aim for.
Simpler Webshop, 2,000-5,000 EUR
WooCommerce, max ~200 products, basic payment and shipping.
Complex Webshop / B2B Platform, 6,250 EUR+
Custom logic, ERP integration, multiple languages, potentially thousands of products.
What NOT to Pay For
- "Unlimited modifications" forever, this doesn't exist at a fair price
- Monthly fee traps, where you can't take your site with you after a year
- "SEO-friendly" as a separate extra, this is a basic expectation in 2026
What IS Worth Paying For
- Conversion expertise, there can be a 5-10x difference in revenue between an average site and a converting one
- Speed, every 1-second slowdown reduces conversion by 7-10%
- Maintainability, be able to edit it yourself, don't be an agency captive forever
- Measurement, analytics, event tracking, heatmap basics
How to Request a Good Quote?
Don't say: "I need a quote for a website." Say this:
- Goal: what the site needs to achieve (e.g., 30 leads/month, 50 orders)
- Content: how many subpages, do you get text or do you provide it
- Features: booking, payment, multilingualism, login
- Timeline: when it's needed
- Budget: yes, state it, this way they don't work on assumptions
With this information, anyone can provide a realistic quote, and you can easily compare them.