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AI in Marketing

Which AI to Use When in Marketing?

Somos BálintBálint Somos November 21, 2025

Although less suitable for creative content, based on my experience, Gemini is one of the most reliable AI tools for SEO professional tasks. Over the past few years, I have experimented extensively with automating keyword research and technical SEO processes, and few models have performed as consistently as Gemini.

Why I Consider Gemini One of the Strongest AIs in SEO

****1. Accurate Keyword Research and Grouping

In my work, I perform long-tail keyword analysis, search intent breakdowns, and thematic cluster building daily, and Gemini consistently provides clean, well-structured data. It excels particularly in the following areas:

  • Mapping long-tail keywords
  • Analyzing search intent
  • Creating thematic clusters
  • Modeling competitors' keyword structures

When starting an SEO campaign, this is often where I begin, as Gemini delivers very clear, organized data.

****2. Complex Calculations in Marketing

When planning campaigns, it’s essential that the AI can not only write text but also do calculations. In this respect, Gemini surpasses most other models.

Regularly, I utilize it for:

  • Campaign cost calculations
  • Advertising ROI forecasts
  • Modeling seasonal search trends
  • Content planning with objective load distribution

Gemini far surpasses most AIs here due to its superior mathematical and logical frameworks compared to other large models.

Which AI Should You Use When in Marketing?

In today’s marketing world, it’s no longer a question that AI tools allow you to achieve results significantly faster, cheaper, and more effectively. Over the past years, I have tested countless platforms to find out which AI program is most suitable for marketing, SEO, content creation, or creative tasks. In this blog, I share my personal experiences and present the three best solutions relied on by most marketers: ChatGPT, Gemini, and OpenArt.

ChatGPT – The Best AI for Content Writing, Brainstorming, and Marketing Copy

If I had to choose a single AI for content production, it would undoubtedly be ChatGPT. It remains the most reliable and creative tool for SEO and content marketing tasks.

For long-format, SEO-optimized articles, it provides the most natural tone.

Why is ChatGPT the Best Content Writing AI?

  • Natural, fluid text
  • Quick adaptation to any brand tone
  • Consistent even in long-form content
  • Excellent for storytelling and conversion copy

Specifically Recommended for SEO Content Writing

ChatGPT is one of the strongest when it comes to:

  • Producing SEO-optimized blog articles
  • Creating keyword-rich, yet natural-sounding text
  • Establishing content structures (H1–H3, suggestions for internal links, etc.)

Workflow Tips – How to Make Content Even Better

From personal experience: Handle each topic in a separate chat or project.

Benefits include:

  • The model’s knowledge improves in the specific topic
  • You will receive content with a consistent tone
  • It responds much faster and provides more accurate answers

What Else Do I Use ChatGPT For?

  • Brainstorming marketing strategies
  • Creating buyer personas
  • Social media posts
  • Newsletters
  • Optimizing CTAs
  • Refining landing page texts

Gemini – The Strongest Tool for SEO Keyword Research and Complex Marketing Calculations

Gemini (formerly Google Bard) is incredibly precise when it comes to data, keywords, and logical structures.

OpenArt – One of the Best AI Image and Video Generators for Marketers

This tool offers a huge advantage in creating visual content. OpenArt has become my favorite because it delivers exactly what ChatGPT and Gemini do not from a marketer's perspective: customizable image sizes, multiple AI engines, and professional images and videos all in one place.

Why is OpenArt the Best for AI Image Generation?

****1. You can export in any scale

For example:

  • 1080×1080 social posts
  • 16:9 YouTube covers
  • High-resolution posters
  • Roll-ups
  • Webshop banners

This is a massive difference compared to the image generator in ChatGPT, often limited to fixed aspect ratios.

****2. Multiple AI Engines in One Place

You can easily switch between:

  • Realistic photos
  • 3D renders
  • Watercolors or illustrations
  • Fashion images
  • Product photography
  • Video animation

Thus, OpenArt is ideal for:

  • Brand visuals
  • Campaign visuals
  • Webshop product images
  • Video marketing materials.

****3. Video Generation on a Single Platform

There’s no need to use a separate AI video platform. This makes the marketing workflow significantly shorter.

How Do the Three Best AIs Work Together in Marketing? (My Proven Process)

****1. SEO Research and Data Collection → Gemini

Keywords, grouping, search intent

****2. Content Writing and Messaging → ChatGPT

SEO articles, ad copy, newsletters

3. Creative Production for Visuals → OpenArt

Images, videos, creative elements

****4. Fine-tuning → ChatGPT

Tone of voice, CTA, conversion optimization

This process is faster, more accurate, and cost-effective than any previous method I used before AI.

We’re Here to Help

If you’re unsure how to use AI in SEO or have hit a wall, we’re happy to assist. Relying on our experience, we can guide you towards the best solutions for your needs.

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About the author

Somos Bálint
Bálint Somos

Bálint Somos is the founder and project lead of Somos Media. He has built websites and run SEO for more than ten years, and leads the development of Agrider's multilingual machinery catalogue and Melini's international stores.

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