Agrider: a machinery dealer website in five languages, with a valuation tool and a leasing calculator

The challenge

A used machinery dealer's stock changes every week. Each machine needs its own page with photos, specifications and price, and buyers from neighbouring countries need that page in their own language.

Buying a machine is also a financing decision. Farmers want to know the monthly cost of a new machine and what their old one is worth before they call.

What we built

• A machine catalogue with category, brand and model pages (Claas, Fendt, John Deere, New Holland, MTZ, Zetor and more), a sold machines page, comparison and favourites.
• Five language versions with native URLs, for example /en/leasing-calculator/ and /uk/kalkulyator-lizynhu/, with hreflang tags and a dynamic sitemap.
• Prices that switch between HUF and EUR.
• A blog and a knowledge base in all five languages, with 22 posts and 23 articles in each.
• Google reviews, financing options and trade-in on the homepage.

Tools that start conversations

• Free machine valuation: the estimate is built from source-verified European market listings, corrected for year and engine hours and converted at the ECB rate. Owners can add up to four photos, and AI assesses the machine's condition and equipment from them.
• A leasing calculator that shows the monthly payment and total repayment, linked to a financing enquiry.
• Trade-in and financing offers next to the stock, so a visit can turn into a conversation.

agrider.co/en/machine-valuation/

What runs automatically

• Stock data is imported from XML and spreadsheet files instead of being typed in by hand.
• Machine pages are translated into English, Romanian, Polish and Ukrainian by backend functions, and knowledge base articles by an automated workflow.
• A daily XML export sends the stock to Agroinform, a Hungarian agricultural marketplace.
• The "new" label expires automatically after seven days.
• Search Console data and SEO checks are available in the admin.

How it is built

The site keeps growing: new tools, languages and stock sources are added as the business needs them. Hosting, database, admin and scheduled jobs run on one managed platform, so there is no separate server to maintain.

See it live

Everything described here runs on the live site: the stock pages, the five language versions, the valuation tool and the leasing calculator.

What this means for your business

If you sell machinery, equipment or other technical products with a changing stock, we can build a catalogue that updates from your data, speaks your buyers' languages and gives them a reason to contact you: a valuation, a calculator or a quote request.