Is SEO really worth the investment?
Entrepreneurs often ask the question: “Is investing in SEO really worth it in terms of return on investment?” Through our own example with Melini webshop, we’ll show you exactly how much return on investment you can expect from investing time, effort, and money into SEO.
Our starting point
A year ago, we launched Melini webshop and consciously decided not to use any paid advertising. We relied entirely on organic traffic. Through keyword research, we identified online searches, demands, and questions, and then offered premium products to solve these needs for our customers.
Keyword research and product selection
After completing our keyword research, we took a bold step and attended Europe’s largest beauty industry expo, Cosmoprof. There, we sought products that exactly matched the category and product keywords where we saw significant potential. We know it might sound unusual, but leveraging the Semrush database to understand online demand and selecting targeted premium products based on that insight simply can’t go wrong. All it takes is time and quality content to start seeing results in search engines.
What exactly did we do?
Over the past year, we applied the following SEO strategies:
- Regular weekly content creation, optimized blog posts based on SEO keywords.
- Technical SEO audits and optimization (website speed improvements, mobile optimization, metadata enhancements).
- High-quality backlink building from relevant websites.
- Optimizing the site structure with internal linking.
Results for Melini webshop over the past year
Our continuous SEO efforts and strategic approach yielded significant results:
- Over 6,440 organic clicks and 657,000 impressions in Google search results.
- An average search position of 19.6, providing excellent visibility for our webshop.
- Over the past year, our average monthly net revenue increased by more than 400% compared to our initial months.
- The number of placed orders continuously increased, stabilizing into consistent monthly growth.
Why is this important for You?
Melini’s example clearly demonstrates that SEO is a long-term investment with substantial returns. Rather than relying on immediate campaign results, SEO provides sustainable growth and stable business foundations.
If you want to place your business on a path of stable, long-term growth, contact us for SEO consulting or choose our monthly SEO services. The success of Melini webshop is clear evidence that remarkable results can be achieved solely through SEO.
If you’re inspired to take your SEO to the next level but not sure where to start — you’re not alone.
The right partner can make all the difference.
👉 You can explore top-rated local SEO agencies near you by checking out this list curated by DesignRush.
Whether you’re running a local shop or an international brand with regional presence, finding the right SEO partner is key to sustainable growth.