To use social media at a high level, you need to be aware of two important things. One is that this is an ever-changing area where rules can change on a daily basis. The other is that managing social networking sites is a time and energy consuming task as you need to keep your followers constantly moving, updated, always posting something new and eye-catching, answering questions, comments, and so on. The point is the quality of the content as well as the continuous management of your platforms! It is important that the content is relevant to your target audience and is also relevant to your other communication channels (website, webshop, etc.).