Commercial Shoot at Tesco

In July 2024, at the request of Magneds, we completed an exciting project at the Tesco in Törökbálint. The central theme of the commercial shoot was a scratch card game created by Magneds, celebrating the European Championship.

First Steps

We began the shoot with a detailed reconnaissance of the location to find the most ideal background for the two interviews. Our goal was to choose an environment where the background was not only aesthetically pleasing but also dynamic, avoiding a sterile appearance. After a comprehensive tour of the store, we selected the produce section, where we set up the lighting, tripods, and microphones. The first interview went smoothly, thanks to the professional team and the cooperation of the on-site staff. For the second interview, we wanted an equally appealing background, so we repositioned the cameras by 90 degrees and once again found a stunning backdrop.

Capturing B-roll

We first recorded the interviews to determine what b-roll footage would be needed later. Following this, we began filming at the self-checkout counters, focusing on the pop-up windows that appeared during cash register use. After clearing the area, we continued with shots of the regular checkouts and promotional signs, as well as the products that offered double points in the promotion.

During the commercial shoot, we paid attention not only to the technical details but also to the comfort of the participants and the smooth operation of the location. The Tesco staff were incredibly helpful, responding quickly to all our requests, which allowed us to carry out our work seamlessly.

The shots of the promotional products were particularly important, as they showcased the prizes and opportunities associated with the scratch card game. These scenes became not only informative but also visually appealing, thanks to careful preparation and a creative approach before and during the commercial shoot.

By the end of the day, all planned scenes had been successfully recorded, and every member of the team left satisfied. The finished material excellently reflects the result of our collaborative work and professional approach. We hope that viewers will receive the film with the same enthusiasm with which we created it.

We will share the completed film after the project concludes.

Thank you for allowing us to be part of this international co-production, and we are proud to have delivered such high-quality work in collaboration with Magneds and Tesco.

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