Pricing
Stop guessing what your website needs today.
Every plan includes the Tobi Morning Brief: Tobi has all your data, so it tells you exactly what to do next. Pick by how many websites or stores you run. Start free, upgrade when the brief earns its place.
Monitor
Know exactly what to fix first.
€290 per year on annual billing · 2 months free
1 website · 1 user
Start free trialEverything you need to keep one website under continuous, prioritised review.
- Monitoring across your website
- GA4 and Google Search Console connections
- SEO intelligence and opportunities
- Alerts on meaningful changes
- Position intelligence, where available
- Geo performance
- Backlink monitoring, where available
- Tobi Morning Brief
- Ask Tobi
- Historical performance
Growth
Know what to fix, and what to publish next.
€790 per year on annual billing · 2 months free
Up to 3 websites · up to 3 users
Start free trialEverything in Monitor, plus the content and social workflow around it.
- Social content opportunities
- Social drafts (Beta), from what already resonates with your audience
- Content planning
- Blog opportunities and blog generation
- SEO content briefs
- Internal linking suggestions
- WordPress draft workflow, where available
Commerce
Know what to do, weighed against what sells.
€1,490 per year on annual billing · 2 months free
Up to 3 websites or stores · up to 5 users
Start free trialEverything in Growth, plus the store signals behind every recommendation.
- Ecommerce intelligence
- Product performance
- Category performance
- Sales trends
- Revenue-aware SEO, content and social
- Inventory-aware recommendations, where stock data is available
- WooCommerce intelligence
Agency
Know which client needs you today.
€2,490 per year on annual billing · 2 months free
Up to 10 websites · up to 10 internal users
Start free trialMonitor, Growth and Commerce capabilities where applicable, across a portfolio.
- Portfolio dashboard
- Cross-client prioritisation
- Team workflows
- Assignments and approvals
- Portfolio Morning Brief
- Agency reporting foundation
How to choose
Start with the number of websites, then the work you want back.
Whatever the plan, Tobi sees all your data in one place, so the brief tells you exactly what to do, not just what changed. Every plan includes CTR suggestions in the Morning Brief: pages that rank but get few clicks, with the new title and description to use.
One website you want to grow
For a service business, a clinic, a studio or a single shop. Monitor connects Google Search Console and GA4 to a single website, watches position, geo and backlink signals where available, and delivers a Morning Brief with the changes worth reviewing. Ask Tobi answers follow-up questions against your own data instead of a generic best-practice list.
Several websites and a content plan
Growth keeps everything in Monitor for up to three websites and adds the production side: blog and social opportunities based on what already resonates with your audience, SEO content briefs, internal linking suggestions and drafts (social drafts are in Beta) your team can edit before anything is published. Nothing is published automatically.
A store where revenue decides priorities
Commerce brings product, category and sales trends into the same review, so an SEO or content recommendation can be weighed against what actually sells and what is in stock. WooCommerce is supported today; other platforms are planned.
A client portfolio to keep moving
Agency covers up to ten websites and ten internal users with a portfolio dashboard, cross-client prioritisation, assignments and approvals, plus a portfolio Morning Brief for the whole book of work.
Agents
Coming later · paid add-on. Let Vistobi prepare the work for you. Not part of any plan today, and not sold yet.Prices are in EUR and exclude VAT where applicable. Accounts, trials, subscriptions, invoices and billing are handled entirely in the Vistobi app; this page only shows current public pricing.
Why Commerce is different
Search, behaviour and sales, read together.
Google Search Console tells you what people search for. Analytics tells you what they do. Your store tells you what they buy. Vistobi connects the signals and helps you decide what to do next.
High sales + low search visibility
SEO opportunity
Growing sales + healthy inventory
Social opportunity
High organic traffic + weak conversion
Optimisation opportunity
Strong product performance + missing supporting content
Content opportunity
Plan comparison
What is included, and what is still on the way.
Statuses are honest by design. Included is usable today, Limited depends on the connected data source, Beta is in active testing, Planned is not built yet, and Add-on will be priced separately.
Scroll sideways to compare all four plans.
| Capability | Monitor | Growth | Commerce | Agency |
|---|---|---|---|---|
| Monitoring & Intelligence | ||||
| Website monitoring | Included | Included | Included | Included |
| GA4 and Search Console | Included | Included | Included | Included |
| SEO intelligence and opportunities | Included | Included | Included | Included |
| Position intelligence | Beta | Beta | Beta | Beta |
| Geo performance | Included | Included | Included | Included |
| Backlink monitoring | Limited | Limited | Limited | Limited |
| Historical performance | Included | Included | Included | Included |
| Tobi Morning Brief | Included | Included | Included | Included |
| Ask Tobi | Included | Included | Included | Included |
| Content | ||||
| Content planning | Not included | Included | Included | Included |
| Blog opportunities | Not included | Included | Included | Included |
| Blog generation | Not included | Beta | Beta | Beta |
| SEO content briefs | Not included | Included | Included | Included |
| Internal linking suggestions | Not included | Beta | Beta | Beta |
| WordPress draft workflow | Not included | Beta | Beta | Beta |
| Social | ||||
| Social content opportunities | Not included | Included | Included | Included |
| Social drafts | Not included | Beta | Beta | Beta |
| Scheduling and publishing | Not included | Planned | Planned | Planned |
| Commerce | ||||
| Ecommerce intelligence | Not included | Not included | Included | Limited |
| Product and category performance | Not included | Not included | Included | Limited |
| Sales trends | Not included | Not included | Included | Limited |
| Revenue-aware recommendations | Not included | Not included | Included | Limited |
| Inventory-aware recommendations | Not included | Not included | Beta | Beta |
| WooCommerce intelligence | Not included | Not included | Included | Limited |
| Other store platforms | Not included | Not included | Planned | Planned |
| Agency | ||||
| Portfolio dashboard | Not included | Not included | Not included | Included |
| Cross-client prioritisation | Not included | Not included | Not included | Included |
| Assignments and approvals | Not included | Not included | Not included | Beta |
| Portfolio Morning Brief | Not included | Not included | Not included | Included |
| Agency reporting | Not included | Not included | Not included | Beta |
| Automation | ||||
| Alerts on meaningful changes | Included | Included | Included | Included |
| Scheduled briefs | Included | Included | Included | Included |
| Agents that prepare the work | Add-on | Add-on | Add-on | Add-on |
FAQ
Straight answers before you start.
Next step
Get tomorrow’s brief on your own data.
Connect Search Console and GA4 in about five minutes. With all your data in one place, your first Morning Brief tells you exactly what to do next, and why, including which titles to rewrite for more clicks. Not sure which plan fits? Book a demo and we’ll walk through it together.
See the review workflow or the commerce positioning above.