On average, noticeable improvements in Google rankings appear within 3–6 months. However, this depends on competition, your website’s starting point, and the consistency of SEO efforts.

Paid ads deliver instant traffic but stop the moment your budget does. SEO takes time to build but can generate free, consistent traffic for months or even years. Often, the best results come from combining both strategies.

Absolutely. In fact, small businesses can gain a serious advantage by ranking earlier in local or niche searches. Sometimes, just one well-placed keyword can significantly increase revenue.

Google constantly updates its algorithm, and your competitors don’t rest. If you stop optimizing, you’ll gradually start to lose rankings. Stopping SEO is like stopping your workouts: results linger for a while, but eventually, you’ll lose the progress.

It starts with research. Our goal is to identify keywords your audience is actually searching for, that you can realistically rank for – not just the ones dominated by the biggest players. This process is called keyword research, and it’s the first step of every SEO project.