How a Precise Keyword Strategy and Consistent Monthly SEO Brought Results
Over the past few months, the key metrics for the Melini online store have improved significantly. Thanks to regular, carefully planned monthly SEO work and a well-crafted keyword strategy by our ecommerce seo agency, we’ve achieved:
- Sessions (website visits): +29.9% increase
- Total Users: +39% increase
- Bounce Rate: currently 48.3%
- Clicks (organic clicks): +30.9% increase
- Impressions (organic impressions): +6.4% increase
- Average CTR (click-through rate): up by 23%, now at 1%
- Average Position (average Google ranking): 16.61 → a significant 26.2% improvement
According to our Google Analytics data, the organic channel accounts for 66.85% of total traffic, with direct visits and organic social traffic also on the rise. Among the top-performing pages are product- and brand-specific URLs, where we successfully targeted outstanding keywords (e.g., fragrance-related pages and product categories).
Organic impressions continue to increase, which can be attributed to our planned keyword optimization, market research, and continuously updated, relevant content. Search Console data shows that over a three-month period, we reached 1.68 thousand clicks and 185 thousand impressions, with an average CTR of 0.9% and an average position of 20.8.
What’s behind this success?
- Targeted Keyword Strategy
We conducted comprehensive keyword research to identify relevant terms (including longer, more specific search queries) and built our content accordingly. - Consistent SEO Efforts
We perform monthly technical and content audits, refine meta elements, and optimize the site’s loading speed to align with Google’s guidelines. - High-Quality, Fresh Content
Blog articles, product descriptions, and guides—every piece of content is centered around user needs, questions, and emerging search trends. - Ongoing Analysis and Reporting
We closely monitor data from Google Analytics, Search Console, and other tools to quickly identify strengths and areas needing improvement.
What’s next?
As the next step—based on our experiences and results in the domestic market—we plan to begin international SEO for the Melini brand in about 6 months. Our goal is to replicate this proven e‑commerce SEO strategy overseas and achieve similarly competitive rankings in foreign markets.
If you have similar goals in mind, feel free to reach out. Our ecommerce seo agency would be happy to help develop or refine your SEO strategy!
We hope Melini’s e‑commerce success story will inspire other businesses and demonstrate what can be achieved with consistent monthly SEO efforts and a well-thought-out keyword strategy.
Ready to Take Your Website to the Next Level?
If you’re aiming for higher rankings, more organic traffic, or simply need expert SEO guidance, we’re here to help. Let our team take a closer look at your site and craft a tailored strategy that drives real results.
Get in touch today to explore how we can help you achieve your online goals!