Creating 360-degree photos at Desert Rose Resort in Hurghada wasn’t just an exciting challenge – it’s also a fantastic way to enhance the resort’s online presence, we really do recommend for our clients. These interactive and immersive images allow potential guests to explore the resort like never before, bringing them closer to experiencing the location virtually.
Why 360-degree photos are a game-changer for hospitality businesses?
Apart from the obvious wow factor, they serve an even more crucial purpose. By encouraging visitors to spend more time on your website, you increase engagement (through more time and more clicks), which in turn signals to Google that your website is more relevant. The longer visitors stay exploring your pages, the more valuable your site appears to search engines, ultimately helping improve your search rankings.
The art and challenge of editing 360-degree photos
The process of editing 360-degree photos is as thrilling as it is challenging. Every single image requires careful retouching, especially when dealing with tripod legs that need to be removed, or even adjusting for areas where we might have inadvertently appeared in the shot. At times, like when a strong breeze was blowing, we even had to hold the camera to prevent it from tipping over. It’s really funny to see when we’re squatting at the bottom of the 360 images on the ground.
For top-notch results, we recommend using the Insta360 X4 camera. However, it’s important to note that professional editing, especially with Photoshop, is essential to make these images truly shine. It’s a bit like owning a Stradivarius violin – the quality is extraordinary, but it takes skill to bring out its full potential.
The SEO benefits of 360-degree photos
360-degree photos are not just a visual upgrade; they’re a tool for better customer engagement and ranking success. By providing your visitors with an immersive experience, they’ll not only stay longer on your site but also return to explore again. This interaction with your website signals to Google that your content is valuable, which improves your rankings and also brings more customers to your site. So, it’s not just about showing off your property – it’s a smart SEO strategy that helps your business thrive online.
To further enhance your online efforts, we offer monthly SEO services that include optimization for better visibility, content creation, and technical adjustments. These services work hand-in-hand with your 360-degree photos, ensuring that your website’s performance keeps improving and stays competitive. By combining engaging content with strong SEO strategies, your business will attract more traffic, engage your audience, and rank higher on search engines.
This is also our personal recommendation because, ever since we started using this technique for our own company and brands, along with SEO optimization, we no longer need to run expensive paid online campaigns.
Ready to Take Your Website to the Next Level?
If you’re aiming for higher rankings, more organic traffic, or simply need expert SEO guidance, we’re here to help. Let our team take a closer look at your site and craft a tailored strategy that drives real results.
Get in touch today to explore how we can help you achieve your online goals!